Changsha News reported: Want gimmick too "cottage" agency certification series of absurd world record profit(Hits: )

see:http://news.changsha.cn/h/416/20120718/1153898.html

 

From the "backbone of the Republic" illegal selection, to the "National Small Reporter Training Centre" illegal profits, to "World Eminence Chinese Business Association," and a number of typical cases Mainland enrichment exposure, so that acts of illicit enrichment minority community organizations made ​​public. Recently, another an organization called the Association of World Records surfaced in Hunan, Jiangxi and other places announced a series of absurd "world record", and thus profit.

Various scenarios show that, for community organizations must be clear regulatory responsibility, improve relevant laws and regulations, according to law Verein enrichment chaos. According to Xinhua News Agency Xinhua

"The world's largest song with interest," "the world most people eat the same Lingshui acid powder" ...... Recently, an organization called the Association of World Records announced a series of world records, attracted a lot of questions. Reporter survey found that overseas institutions with the "world record" halo, through all sorts of excuses, one concept, the formation of a "certification money, for profit" business model

  Watered" the world record

This year in April, Yuanling County, Association of World Records for the debate about "the world's largest tea Lu Yu avatar picture" certification. This certification by the senior officer Zhang Jian-site measurements from both sides of the image of tea, immediately took the whole lot of common green tea leaf 1188 pounds portrait, black brick 1008 and Gar Beach condensate spring 588 rooms, an area of ​​174.42 square meters, and announced by painting a record of the institution certified "world record."

Faced with this "world record", and some audience muttered, "Give me one day time and materials, I was able to put a larger portrait." Many audience even found was actually composed frame of tea boxes empty boxes

  In this agency's web site, "the world's largest number of calligraphy embroidery needle insole", "first in the world to 'Life' word with 'instant success' written in calligraphy of the people" and other types of "world record" abound. Some of the interviewed people said, "According to this line of thought, everyone well wonder, the names 'altered' about it, it seems able to apply to the 'world record'."

It is understood that, similar to the name of "jinisi" or "Qieni Si," the name of the world's best record or Mainland China there are several certification bodies, the current record of all kinds of names, certification is not recognized each other, but rather from a systems.

Certification is questioned

The survey found that awash in more than 600 "world record" of the Association of World Records website, can not see the shadow foreign challengers, all of the records creators are Chinese people

 The agency claims to be registered and approved through the establishment of the Hong Kong Government and entrusted Association affiliate Guangzhou Brokers Association Enterprise Management Consulting Co. Ltd. d.

However, the civil affairs department for reporters consultation replied, "If civil associations, belong to non-profit nature, and can not be a 'commercial', and foreign non-governmental organizations to the mainland activities must go through the civil affairs department of the filing. If it is a commercial nature of the company, which itself and its agents, whether certified world record of business qualifications, it is worth investigating. "

Reporter through Guangzhou City Industry and Commerce Bureau inquiry was informed that bear Association of World Records Mainland business is the "Guangzhou Brokers Association Enterprise Management Consulting Co., Ltd.", business scope does not involve the "World Records certified."

In fact, "money worship record"

Although the Association of World Records hit the "free application" on the cover, can reporter learned that, for a free does not mean that the other free, from 1823 yuan ordinary certification to 9,823 yuan a certified teacher certification at the scene, is not free, there are other business needs plus 5000 yuan, such as hiring foreign certification teacher attendance, higher costs

  Reporter survey found that now the "world record" and "China's most", has become a lot of enterprise product marketing, branding an important tool. Some companies apply for their own products, "world record" in order to promote product sales.

A reluctance to disclose the names of planners that "ordinary commercial activities are difficult to get good publicity, but the 'world record' gimmick always attracted a lot of attention."

Central South University sociology professor Li Bin said that this "cottage" nature of the world record certification, not to create a "world record", but the use of "world record" name win potential business benefits, has become a "money worship record
”。

  Some community organizations enrichment tricks

A bluff, hype was prone to a number of organizations, "national", "China", "China" in the name of engaging in activities. If heated discussions of the "backbone of the Republic," first sound solemn and sacred. Correspondingly, such organizations tend to borrow some important places as events venue.

Two legendary, self-willed some organizations are very small, the influence is weak, then draw some authoritative institutions as partners, even covertly, directly theft activities on behalf of these organizations.

3 registered outside the territory with a lot of "China", "world" prefix is actually an association registered in Hong Kong, such as the Chinese SME Development Association, China Association of writers and artists, Chinese culture and art exchanges, etc.; Some registered in Hong Kong the so-called association actually just a private company, who has been the media exposure of World Eminence Chinese Business Association, the name of the Association in the Mainland, they extort money

  4 open or disguised charges such as China Enterprise Culture Improvement Association annual meeting notice distributed to businesses, four by the clerk to call "investment": sponsorship of 10 million, can become a vice president of the unit. The Association also selected to carry out demonstration base name, was established more than 10 "enterprise culture demonstration base", each toll from 100,000 to 200,000 yuan, dues are nominal fee.

5 use of their resources, "forced" charges such as warning by the authorities of the China Electronic Chamber of Commerce, and its subsidiary have a "315 consumer complaints," Chamber of Commerce Web site use information collected from the complaint, the complaint enterprise charged interviews to inform enterprises "no reason not to accept interviews, and will join industry and commerce, quality inspection, industrial communication systems and media exposure to investigate

 
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