see：http://news.ifeng.com/gundong/detail_2012_07/18/16099301_0.shtml

"The world's largest tea Lu Yu avatar picture"

"World record" was originally a serious matter, but recently, a company called World Record Association released "the world's largest with interest the song" "the world most people eat the same Lingshui acid powder," a series of World Records , attracted a lot of people questioned.

Reporter survey found that overseas institutions with the "world record" halo, through all sorts of excuses, one concept, the formation of a cottage "world record" of the processing procedure, the so-called "certification money, for profit" business model The results make it "world record" greatly devalued.

■ Association of World Records pretexts build a cottage "record"

■ the name of "free application" banner charge exorbitant certification fee

■ Some enterprises to apply for "world record" promotional products

Question

Survey

Altered names for "world record"

Reporter April Yuanling County in an interview, the scene witnessed the "world's largest tea Lu Yu avatar picture" of the certification process. This certification by the senior officer Zhang Jian-site measurements, immediately took the whole lot of common green tea leaf 1188 pounds portrait, black brick 1008 and Gar Beach condensate spring 588, an area of ​​174.42 square meters, and announced by painting a record the agency certified "world record”。

Faced with this "world record", and some audience muttered, "Give me one day time and materials, I was able to put a larger portrait."

In this agency's web site, "the world's largest number of calligraphy embroidery needle insole", "first in the world to 'Life' word with 'instant success' written in calligraphy of the people", "the world's longest wetland landscapes" and other class "world record" abound. Some of the interviewed people said, "According to this line of thought, everyone well wonder, the names 'altered' about it, it seems able to apply to the 'world record'."

It is understood that, in addition, the mainland banner of "jinisi" or "Qieni Si," the name of the world record for the most similar or China there are several certification bodies, the current record of all kinds of names, certification, are not mutually recognized but self-contained. "In other words, as long as you are in my association set a world record, even if someone broke elsewhere in the record, as long as he did not pass the certification of the system, we still recognized you as the record holder." Senior Association of World Records certified teacher Xi told reporters parade。

Survey

Record creators are Chinese people

Reporter survey found filled with more than 600 "world record" of the Association of World Records website, can not see the shadow foreign challengers, all of the records creators are Chinese people.

The agency said, "determined to build China's own private collection agencies world record," said he

Is "non-sporting events specifically included folk world record commercial collection agency", the English name for WORLD RECORDASSOCIATION, registered and approved by the Hong Kong Government established and entrusted Association affiliate Guangzhou Brokers Association Enterprise Management Consulting Co. reporting agency。

However, the civil affairs department said, "If it is civil associations, belong to non-profit nature, and can not be a 'commercial', and foreign non-governmental organizations to carry out activities shall be subject to the civil affairs department Mainland filing if the company is of a commercial nature, itself and its agents, whether certified world record of business qualifications, it is worth investigating. "

After inquiries from reporters learned that the only one registered in Hong Kong in English "WORLDRECORD ASSOCIATION" as the name of a limited liability company, August 11, 2009 was established, the company is a private company category, scope and the company is unknown. Reporters also through Guangzhou City Industry and Commerce Bureau inquiry was informed that bear business in the Mainland Association of World Records "Guangzhou Brokers Association Enterprise Management Consulting Co., Ltd.", operating range of "Enterprise Management Consulting, commodity information consulting, corporate image planning, marketing planning," and does not involve the "World records certified”。

View

"Record" victims of commercial Shows

Although the Association of World Records hit the "free application" banner, reporter learned can apply for free does not mean that the other free, from 1823 yuan to 9823 yuan ordinary certification certification certification division site is not free, there are other business needs plus 5000 yuan, if the hiring of foreign certified teacher attendance, higher costs.

Reporters found that now the "world record" and "China's most", has become a lot of enterprise product marketing, branding an important tool. Some companies apply for their own products, "world record" in order to promote product sales.

Central South University sociology professor Li Bin said that this "cottage" nature of the world record certification, not to create a "world record", but the use of "world record" name win potential business benefits, has become a "money worship record." Xinhua News Agency "Xinhua Viewpoint" reporter Xie Ying Zhang Miao