July 17 Xinhua Changsha Electricity is "created" or "altered"? - Secret part of the "world record" absurd certification
Xinhua News Agency "Xinhua Viewpoint" reporter Xie Ying, Zhang Miao
"World record" was originally a serious matter, but recently, a company called World Record Association released "the world's largest with interest the song" "the world most people eat the same Lingshui acid powder," a series of World Records , attracted a lot of people questioned.
Reporter survey found that overseas institutions with the "world record" halo, through all sorts of excuses, one concept, the formation of a cottage "world record" of the processing procedure, the so-called "certification money, for profit" business model The results make it "world record" greatly devalu。
Dare the world's surface, altering the "World Record”？
Reporter April Yuanling County in an interview, the scene witnessed the "world's largest tea Lu Yu avatar picture" of the certification process. This certification by the senior officer Zhang Jian-site measurements from both sides of the image of tea, immediately took the whole lot of common green tea leaf 1188 pounds portrait, black brick 1008 and Gar Beach condensate spring 588 rooms, an area of 174.42 square m, and announced by painting a record of the institution certified "world record."
Faced with this "world record", and some audience muttered, "Give me one day time and materials, I was able to put a larger portrait." Many audience even found was actually composed frame of tea boxes empty boxes. The face of "record watered" of the question, the organization certified teacher Zhang Jian angrily "You do not bother me work," and refused to reporters.
"I thought to create a 'world record' is a very difficult thing, it seems to create a 'world record' is not difficult." Said Liao Tingting people of Changsha。
As a citizen of Jingdezhen Association awarded the world record swim longest river in the world 14,300 meters world record as far as I know, in 2011 there is uninterrupted in Yichang, Hubei Qingjiang swimming 19 hours to complete 65.79 kilometers achievements, 2007 Slovenia was 65 days throughout the swim 5,265 km. comparison, the results of this 14,300 m feeling and not much value, it exists only because the world record for the attributive Riga 'river swim' and altered. "said Liao Tingting .
In this agency's web site, "the world's largest number of calligraphy embroidery needle insole", "first in the world to 'Life' word with 'instant success' written in calligraphy of the people", "the world's longest wetland landscapes" and other class "world record" abound. Some of the interviewed people said, "According to this line of thought, everyone well wonder, the names' altered 'about it, it seems able to apply to the' world record’。”
It is understood that, in addition, similar to the name of "jinisi" or "Qieni Si," the name of the world's best record or Mainland China there are several certification bodies, the current record of all kinds of names, certification, are not mutually recognized but self-contained。
In other words, as long as you are in my association set a world record, even if someone broke elsewhere in the record, as long as he did not pass the certification of the system, we still recognized you as the record holder." Senior Association of World Records certified teacher Xi parade told reporters.
The so-called "China's own world record collection agency"
Reporter survey found filled with more than 600 "world record" of the Association of World Records website, can not see the shadow foreign challengers, all of the records creators are Chinese people。
The agency said, "determined to build China's own private collection agencies world record," said he, "is specifically included in non-sporting events included folk world record for commercial organizations", the English name for the WORLD RECORD ASSOCIATION, registered and approved by the Hong Kong Government established and entrusted Association affiliate Guangzhou Brokers Association enterprise Management Consulting Co. reporting agency.
However, the civil affairs department replied that the consultation for the reporter, "If it is civil associations, belong to non-profit nature, and can not be a 'commercial', and foreign non-governmental organizations to carry out activities in the Mainland must pass the civil affairs departments for the record, if belongs commercial nature of the company, the company itself and its agents, whether certified world record of business qualifications, it is worth investigating。”
After the reporter through the Hong Kong SAR Government departments concerned was informed that only one registered in Hong Kong in English "WORLD RECORD ASSOCIATION" as the name of a limited liability company, August 11, 2009 was established as a private company category Company, its business scope and the company is unknown.
It is worth noting that the company was first established called Encyclopedia (China) World Records International Ltd., in 2011 renamed the Association of World Records Ltd.。
Reporters also through Guangzhou City Industry and Commerce Bureau inquiry was informed that bear business in the Mainland Association of World Records "Guangzhou Brokers Association Enterprise Management Consulting Co., Ltd." registered in February 2010 approved corporate learning division for the Association of Senior Certified parade. Companies registered capital of 3 million, its operating range of "enterprise management consulting, commodity information consulting, corporate image planning, marketing planning" does not involve the "World Records certified."
Lawyers Association, vice president of Hunan Province, Qin Xiyan lawyer said, "is the name of Association of World Records in the guise of non-government organizations engaged in commercial activities, if not a world record certification, then the company is illegal." In addition, this published on the website the number of World records certified teachers, their qualifications come from having what professional skills, reporters unknown。
Better a "world record", not to "money worship record"
Although the Association of World Records hit the "free application" banner, reporter learned can apply for free does not mean that the other free, from 1823 yuan to 9823 yuan ordinary certification certification certification division site is not free, there are other business needs plus 5000 yuan, if the hiring of foreign certified teacher attendance, higher costs.
The agency Web site says, for the agency's "world record" can "make your own, or add value to your project, get unexpected results," and "to attract the attention of the world, becoming the focus of media attention," and so on.
Reporter survey found that now the "world record" and "China's most", has become a lot of enterprise product marketing, branding an important tool. Some companies apply for their own products, "world record" in order to promote product sales。
A reluctance to disclose the names of planners that "ordinary commercial activities are difficult to get good publicity, but the 'world record' gimmick always attracted a lot of attention."
"For the applicant, as long as the eye can win, get publicity, whether formal certification bodies, records in the end there is much value in itself, does not seem important." Central South University, Professor Gong Yanping said, is the commercial hype of mind, creating a "world record" and "King of New Clothes."
Central South University sociology professor Li Bin said that this "cottage" nature of the world record certification, not to create a "world record", but the use of "world record" name win potential business benefits, has become a "money worship record"。
Experts said that China's domestic certification "world record", "China's most" nothing to criticize, but it can not be reduced to absurdity commercial performance show, it should be strict certification levels and challenges, with the real value of World Records certified to expand the brand's influence force.
Thank Xinhua, not bad money drives out good money.
